BLITZ is an award winning, cutting edge digital agency based in Santa Monica California. But by 2015, their own website was looking a little dated. They wanted a bold, edgy video featured prominently on their new site that declared BLITZ for what is was: The Agency For The Connected World. And if it pissed off a few people along the way, so be it.

Sony’s blue chip baseball franchise, MLB: The Show, flies off shelves at launch but sales quickly taper off every year. Sony tapped BLITZ to help break the slump. Our idea was to own the conversation around Opening Day in Major League Baseball.The game that bills itself as “So Real, Its Unreal”. So we used the game’s advanced technology to the blur the line between video game and real life. 

A small team of three meant I would be wearing multiple hats: Creative Direction, Editing, Photography, and Copywriting. 

We set up a real time content studio to create season predictions, cinematic highlight reels, and shareable images. 

But the real kicker was how we got the attention of social influencers. We used Vine - then a brand new platform - to create the world’s first Video Baseball Cards. Using the game’s player creation technology, we surprised over thirty influencers with digital likenesses of the themselves in the game.

The campaign was a massive success. For more, check out the case study we put together. 

EastWest makes the world’s best virtual instruments. They’re used by Grammy award wining composers around the world. But their premium price put them out of reach for most composers.

That changed with their release of Composer Cloud, a subscription service that offered access to all of their instruments for a low monthly price - a first in the industry.

At BLITZ, I was tasked with putting  together a :30 spot to get the word out, but budget was tight. 

I cut together an animatic using print assets, stock footage, and a healthy dose of inspiration from epic action movie trailers. Then I provided creative direction as I worked with a production partner to create the final piece.  

Naked is all natural brand that is proud of the fact that their juice contains no preservatives or added sugar - just fruit and veggies.

For a Facebook ad campaign, we wanted to get that message out in a fun way that was culturally relevant.

So we used knolling photography - a trending style using neatly organized objects - to lay bare all that goes into a bottle of Naked Juice.

These ran as promoted posts on Naked’s Facebook and received some of the highest engagement the brand had ever seen.        

Toyota wanted to reach a younger, more digitally savvy audience to boost sales of its full size truck, the Tundra.

To do that we knew we’d need to create content tailored for multiple platforms. And in a way that felt authentic, not like your typical truck ads. Otherwise our audience would tune out. So we tapped real guys - digital influencers that knew what to do with a truck. 

First we created a YouTube video featuring real guys making use of the trucks features. Then we tapped more some more influencers and challenged them to take the truck out on epic experiences. 

My role consisted of concepting the campaign and crafting the storyline of the YouTube video. 

City of Hope has performed over 10,000 bone marrow transplants. In most cases, the recipient never meets the person who saved their life.

City of Hope arranged for Gavin, a 4 year old boy who had battled leukemia most of his life, to meet his donor. I was given the opportunity to help document Gavin’s touching story. 

The team consisted of just myself and the talented Harrison Schaaf, so I took on producer, second camera, and editorial duties. The result is a short documentary that I’m truly proud and was an absolute honor to be able to work on.  

Rip-O-Matics are spots that are cut together using mostly prexisting footage to communicate a creative concept to a client in the pitch phase. They’re not meant to be consumer facing, but sometimes ideas in them make it to wide release.
They’re sure fun to make and they tend to win pitches. Here’s a couple of favorite rip-o-matics I’ve worked on over the past couple of years.