An attention grabbing spot for a ground breaking product
EastWest makes the world’s best virtual instruments. They’re used by Grammy award wining composers around the world. But their premium price put them out of reach for most composers.
That changed with their release of Composer Cloud, a subscription service that offered access to all of their instruments for a low monthly price - a first in the industry.
At BLITZ, I was tasked with putting together a :30 spot to get the word out, but budget was tight.
I cut together an animatic using print assets, stock footage, and a healthy dose of inspiration from epic action movie trailers. Then I provided creative direction as I worked with a production partner to create the final piece.