Winning pitches with high-concept editorial

 

Rip-O-Matics are spots that are cut together using mostly prexisting footage to communicate a creative concept to a client in the pitch phase. They’re not meant to be consumer facing, but sometimes ideas in them make it to wide release.
They’re sure fun to make and they tend to win pitches. Here’s a couple of favorite rip-o-matics I’ve worked on over the past couple of years.